What is Product Management

Posted By Jono on Apr 6, 2014 |

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Jampro is about making sure you are building the right products to solve the right problems, for the right people.

Sitting at the heart of customer, business and technology, this is a process by which a product vision is translated into a valuable product.

Product management is a well-understood role in the west coast technology space but not so much here in Toronto. In the last ten years, the product management role has expanded its influence in technology companies yet we continue to hear the question, “Who needs product management?”

The role of product management spans many activities from strategic to tactical—some very technical, others less so. The strategic role of product management is to represent the market, delivering information to the departments that need market facts to make decisions. There is no surprise then that 8% of product managers report directly to the CEO, often acting as his or her representative at the product level.