Developed and implemented the business plan to convert Schooltree.org from an online school directory into a school community organization hub. Lead product life cycle from market-problem discovery to validation and launch utilizing product management best practices. Increased lead generation 300% from organic traffic by testing landing page design, value propositions and content. Managed direct email campaigns achieving open rates of 29% with a 71% click through rate. Hired, trained and lead an Agile/Scrum development team. Hired and lead a cross-functional marketing team consisting of copywriters, community mangers, conversion analysts, graphic designers and sales people. Hands on creation of landing pages, email and landing page copy and videos.